Copyright © 2015 Maser Fashion. All rights reserved.


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DEVELOPMENT. HOW WE DO IT

“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.” Calvin Coolidge

01. ANALYSIS PHASE

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  • We listen carefully to the sellers of the product and to those who buy
  • We work with cool hunters sniffing out, predicting, anticipating and discovering the new fashion trends.
  • We analyze sales (which products are sold, where, why…) to be sure which products will be a success.
  • Our company actually has many strings to its bow, including researching future trends and offering design services.

02. CREATIVE AND PRODUCTIVE PHASE

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  • We collaborate with design, production, quality control, etc., in the best factories with full experience in fast fashion productivity.
  • The secret is to have a variety of designs, to be the fastest in providing solutions to customer demands and the vast experience we have in inventory management.
  • We test the markets with a continuous shipping between 4-6 weeks.
  • After that, with the best-selling products we make a rapid response, replacing them effectively. With the products that are not sold, we buy them at their price and sell them off-shore.

03. DISTRIBUTION, MARKETING AND SALES PHASE

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  • Direct-to-retail (DTR) licensing.
  • We develop bespoke retail campaigns.
  • We are an independent entity, employed by retailers to assist in making the right licensing decisions.
  • We are the ‘invisible partner’ that brings licensors and retailers together in circumstances that are beneficial for both parties, creating exclusive brands, providing marketing support and help to licensors.

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